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Musikmesse vs NAMM: The Battle of the Trade Shows

NAMM Vs Musikmesse... which will win?
NAMM Vs Musikmesse... which will win?
The NAMM and Musikmesse trade shows give us access to the newest products first, so we can let you know the biggest trends in new gear. Every January, we head to California to the NAMM Show, with Musikmesse, Europe's largest musical instrument trade show, happening in March in Frankfurt.

In recent times, we've seen exciting new gear from the likes of Novation, Dave Smith Instruments, new Gibson and Fender guitars, Korg synths and more - plus weird and wonderful instruments from all over the world.

But which trade show rules them all? We've put together a scientifically-accurate test to find out.

Location

NAMM: Anaheim, California | Messe: Frankfurt, Germany

Winner: We'd have to call this one a draw. The weather is great in both places, but time spent travelling means less time at the show!

Food and Drink

NAMM: Cola and Chili Dogs | Messe: Beer and Bratwurst

Winner: We can't really argue with the best hotdogs in the world... and the choice of beer! Messe wins.

Visitors in 2013

NAMM: 90,000 | Messe: 70,000

Winner: The bigger show is NAMM, and although Musikmesse follows quite close behind, it's a spectacular environment to be in!

Exhibitors in 2013

NAMM: 5,000 | Messe: 1,500

Winner: Perhaps it's because it's earlier in the year, but NAMM has the edge again with exhibitor numbers.

Biggest Launch of 2013

NAMM: Korg MS-20 mini | Messe: Korg Volca

Winner: The real winner here is probably Korg! We're still talking about the MS-20 mini, launched last year. NAMM 2014 even had the launch of the MS-20 DIY Kit.

Biggest Celebrity Sighting

NAMM: Stevie Wonder | Messe: Slash

Winner: Stevie Wonder visited almost every stand from Moog to Hammond at NAMM... but we can't help but feel excited about getting a glimpse of that top hat at Messe!

Facebook Fans

NAMM: 92,000 | Messe: 61,400

Winner: Hard to argue with those stats, NAMM wins.

Jet Lag Factor

NAMM: 9/10 | Messe: 0/10

Winner: With Frankfurt being only an hour ahead, we definitely arrive at Messe feeling fresher and ready to find the best new gear!

Final Verdict

NAMM just has the edge slightly, but once the buzz from across the pond has quietened down, we love heading to the show at Musikmesse to see what's going on there! Keep up to date with all the stories and new launches by visiting our dedicated Musikmesse 2014 page, or follow Gear4music on Facebook and Twitter.

By Alice Thomson

Posted on 6 Mar 2014 12:23 to category : Instruments News

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