Music Gear News

At we update our news channel daily to ensure you always get the latest and most important music news.

The Black Keys scared of selling out

The Black Keys once turned down lots of money to use one of their tracks in an advert, even though they were driving in a car which smelled ''like pee''.
Great deals on musical instruments

The Black Keys turned down "crazy money" to use their music in TV adverts, as they were "scared".

The 'Tighten Up' group were reluctant to let their songs be used to advertise products because they didn't want to "sell out", and were advised by a manager it would ruin their career.

Drummer Patrick Carney said: "The first offer we ever had to have a song in a commercial was from an English mayonnaise company, and they offered us a lot of money - crazy money.

"Especially at the time, it was insane."

His partner in the group, singer and guitarist Dan Auerbach added: "We're hearing this, seriously, as we're driving around in a 1994 Plymouth Grand Voyager car that smells like pee. And going home to our modest apartments, and we were scared. We were 23 years old. So we passed on it."

The opposite of what the group were worried would happen came true however, and when the duo finally allowed their song 'Set You Free' in one advert for car company Nissan, it actually brought them to a much wider audience.

Dan added: "It's helped us immensely. Before 'Tighten Up', from our latest album, we'd never had a real song regularly played on rock radio. We didn't have that support, and getting these songs in commercials was almost like having your song on the radio."

The Black Keys' album 'Brothers' is out now.

Posted on 1 Feb 2011 06:30 to category : Music News

Related Music News


Remidi are nearing the launch of their much anticipated Remidi T8, a glove that grants the user the ability to make music with their hands alone

14 Oct 2016 16:07

Open to the public, the DJ decks are led by professional sound engineers and music producers encouraging commuters to try their hand at mixing.

13 Oct 2016 13:05

The MEGS initiative aims to break small companies and emerging artists into overseas markets

11 Oct 2016 16:16

Not Impossible Labs have developed a vest that is aimed at providing an equal experience for deaf and non deaf concert goers alike.

11 Oct 2016 13:46

Classic FM's Illustrious Music Teacher Awards are set to the biggest ever, showcasing the outstanding educational achievements of music teachers from across the UK

7 Oct 2016 13:42

In a bid to retain the standard of musical education across the board, the UK government endeavor to preserve their teaching incentive

5 Oct 2016 15:07

Recent Music News


In recent times, the theft of musical instruments and gear seems to be more prevalent than ever. With this GPS guitar pedal, users can track their stolen equipment simply by logging in online on their phone or tablet.

24 Oct 2016 17:11

Paving the path for unique high quality drum stools, Roc 'n' Soc's products cater to caters comfort and overall playing experience.

24 Oct 2016 15:23

With great discounts on Toontrack EZmix 2 Mix Software, Toontrack EZmix 2 Mixing Software EZmix Preset Pack Bundle and Toontrack EZmix Presets Bundle for EZMix 2 Mixing Software the choice for great and affordable mixing software has never been clearer!

21 Oct 2016 13:37

Builiding on their reputation for developing cutting edge music gear and accessories, Samsons new Z series bring professional audio quality and transparency to the table

20 Oct 2016 17:06

With Pearl Jam, Tupac, , Depeche Mode, Janet Jackson and many more being nominated, this years event shaping up to be huge.

20 Oct 2016 10:57

His first album in over 38 years, Chuck's new album is to feature his family and his own original material

19 Oct 2016 14:37