Music Gear News
OK Go not disillusioned
OK Go are not disillusioned about their success.
The band, who created one of the most watched videos on the internet thanks to their 'Here It Goes Again' video, claimed they understood that all the viewers were not fans.
Bassist Tim Nordwind said: "We're not under the impression that all 50 million viewers are fans of the band, or even know that we are a band.
"A percentage are, and a percentage like what they see and hear and decided to get the record or see a show."
He added that OK Go never had a master-plan with the video, which sees them perform a dance routine on treadmills.
Tim told This Is Nottingham: "We don't really fancy ourselves as 'marketers'. It just so happens as time has gone on and technology has advanced, the kind of fun home videos we used to make when we were 11 now have a place online.
"But it was never a shrewd marketing plan to manipulate the media."Posted on 18 Jan 2010 07:30 to category : Band / Celebrity News
Related Music News
An icon who helped propel the rock 'n' roll movement to new and unprecedented heights. Chucky Berry is praised by many as a founding father of modern music.
Founding guitarist of legendary LA band Y and T Joey Alves passes away due to complications relating to Ulcerative Colitis. Documentary on soon to follow.
Destroyer Cola is to be the latest release in rock veterans Kiss' long line of merchandise currently available to the general public for purchase
In a recent unconfirmed report, frontman of famous rock and roll outfit Guns N' Roses is said to be heading into the studio with Australian rock veterans AC/DC
Never before has music been so accessible. With social media, tab sites and forums at your immediate disposal, learning your favourite song couldn't be easier.
Former Skid Row frontman Sebastian Bach Spills the Beans On His Less Than Complimentary Thoughts Towards Today's Rock Musicians and Their Work Ethic In the Studio
Recent Music News
Introducing a sleek aesthetic to an established favourite, Arturia's Step Range offer an extensive selection of creative options to the discerning musician.
News has emerged from Superbooth that Behringer will be introducing their brand new Deep Mind 6, a smaller more condensed version of its big brother DeepMind 12
Utilizing innovative features designed to complement the modern piano player, Yamaha's MX88 Synth offers a re purposed design and flawless functionality.
Need to sort out your audio inconsistencies? iZotope launch an update across three of of their pieces audio editing software: Elements, Regular and Advanced.
A synth that boasts a range of interesting parameters, Novation's Peak brings next-level user operation to the fold, promising an immersive creative experience.
The next design from tech titans Novation, the Circuit Mono Station looks to follow on from Bass Station II, picking up where its older brother left off.