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Gibson unveils Firebird X

Gibson has made its latest electric guitar public.
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Gibson has unveiled its latest electric guitar - the Firebird X.

Henry Juszkiewicz, chairman and chief executive officer, showed the instrument off for the first time in New York yesterday (October 28th 2010) in a hotly-anticipated press conference.

The Firebird X has been designed to set new standards in usability and functionality for beginners and professionals, with the latest manufacturing and technological innovations used to create the guitar.

"This is new. This is different. This is revolution," said Mr Juszkiewicz. "Nobody [else] looks and spends the time to reinvent the guitar."

In order to underline his point, the Gibson executive shocked the crowd by smashing a traditional electric guitar on the stage.

Gibson has extremely high hopes for its latest instrument, promising earlier this week that Mr Juszkiewicz's announcement would "change music forever".

According to the company, the upgraded Firebird has built on an already outstanding instrument and made it even better.

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Posted on 30 Oct 2010 09:00 to category : Instruments News

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